Turning an animal health issue into a marketing approach with impact
As a veterinarian, how do you engage farmers in discussing a complex health issue like calf respiratory disease? The LongVit concept, developed by AgriCommunicatie in collaboration with Zoetis, provides a strategic approach that goes beyond simply sharing knowledge. With a clear narrative, strong visuals, and practical tools, LongVit helps initiate - and sustain - behavioural change among livestock farmers. Read on to discover the concept, its impact, and how veterinarians can use it to guide their clients effectively.
Respiratory issues keep returning - unless you change the approach
In daily practice, calf respiratory disease remains a recurring challenge. This is not only due to the medical complexity of the condition, but also because veterinarians often struggle to raise the topic consistently with farmers. The difficulty lies in more than just knowledgemtransfer - it’s about communication and activation. How do you motivate the farmer to act?
A distinctive marketing concept that drives action
The LongVit concept provides veterinarians with a strategic storyline that makes it easier to discuss lung health in a compelling and structured way. Rather than treating the topic in isolation, it becomes part of a broader, value-added advisory approach. By linking the problem to real outcomes, the conversation becomes more relevant, urgent, and focused on action.
The interpretation
From abstract idea to practical tools
LongVit brings the concept to life with visual materials, conversation prompts, and monitoring tools. These provide a framework for veterinarians to guide the conversation, assess the situation, and co-develop an action plan with the farmer. Its strength lies in its simplicity and practical relevance - exactly what is needed in day-to-day farm visits.
The result
From awareness to lasting behavioural change
With LongVit, lung health becomes more than adifficult subject - it evolves into a permanent area for improvement. The concept supports veterinarians in their advisory role and transforms a one-time consultation into an ongoing part of business guidance and herd health planning.
Do you want to know what we can do for you?
Call or email us and maybe we'll meet for an introduction soon. With you, with us or online. Our goal is to think along with you!
