As the quality requirements get stricter, the range of tools available to the grower is shrinking. Sustainable cultivation requires expertise, timing and the right choices. Each grower follows his or her own strategy: whether it be bulk production with high-yielding varieties or niche markets with increased yield. How do the growers choose and what do they need in order to make the right choice? Do you offer each grower their own 'personalised' story or can you adapt your story to suit each grower? We show you how it's done.