Improfacts
Together with veterinary medicines producer Zoetis, AgriCommunicatie has developed and implemented a long-term content strategy with regard to immunocastration (vaccination against boar taint). Each target group (from pig farmers and abattoirs to retailers) is approached from its own perspective with facts and figures on animal welfare, meat and carcase quality, consumer acceptance, meat exports and economic results.
Communications strategy
Content strategy
Specialism
Trade journalism