Veterinary communications in the agribusiness market
What information do highly trained veterinary and agricultural professionals need about your products and their use? How do you introduce products that fall under the Code of Practice for the Promotion of Veterinary Products (CAVP) to veterinarians and cattle farmers? On behalf of veterinary medicine manufacturer Zoetis AgriCommunicatie is tapping into the mind of practitioners and cattle farmers in order to develop a relevant communications mix at the challenging crossroads of science, everyday practice, product, topicality and public opinion. The Udder Health initiative generates a wide variety of interlinked online and offline communications, which are aimed at veterinarians and dairy farmers alike and designed to support marketing and technical specialists at Zoetis.
Brand activation strategy