Product introduction in fruit growing
DuPont is a producer of plant protection products. Its product Coragen is a highly effective tool against the codling moth, which is a major problem in the cultivation of apples and pears. AgriCommunicatie took care of the market introduction in the Netherlands in collaboration with DuPont. The launch campaign involved engaging the distributors and approaching potential end-users through various channels. Direct marketing campaigns were developed and carried out alongside leaflets and brochures. These campaigns have been supported with online and offline communications in various media.
Positioning strategy, brand activation strategy
Product introduction, brand preference