During the introduction of a new pig vaccine AgriCommunicatie collaborated with Zoetis marketers in developing an overarching theme for the pig vaccine range. ‘Vaccineren op Maat’ brings the individual vaccines from the brand together in a single brand story. The concept is aimed at the Dutch and Belgian market, targeting both veterinarians and pig farmers. AgriCommunicatie developed the concept, storytelling, campaign theme tune, online and offline content, calculation tool and direct marketing for veterinarians and pig farmers.
Communications strategy: Positioning strategy, brand activation strategy
Specialism: Veterinary communications