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Good communication is important and is becoming increasingly important for the agricultural sector. The information within high-tech agriculture is becoming increasingly complex. The sector is under the magnifying glass of society. What is going on? What are the trends and developments? And how does it work? We share our findings and experiences.

Image drone use in agriculture

Does your machinery already include a drone?


Satellites, sensors, drones, the technology in the field of precision agriculture is developing at lightning speed with the aim of: applying the right cultivation measure at the right time in the right place. That starts with collecting data. The challenge lies in how to translate the data into management information and how to present the possibilities to a larger audience.

Whether you are an arable farmer, dairy farmer or arboriculturist, with precision farming it is ultimately about the results and ease of use. One of the biggest challenges within smart farming is to translate all available information into practical advice and measurable (additional) yield.

For example, how do you optimise your cultivation with the aid of precision technology in order to utilise the yield potential of a plot. Or how do you convert soil scans and soil maps into task maps for place-specific fertilisation.

Whether it's about the output of milking robots in dairy farming or GPS technology or drone technology in arable farming: there is a great demand for the concrete translation of data into desired management actions.

Taking the lead

Another barrier for many farmers to start using precision technology is the lack of practical information and not being sure 'that it works'. And if you, as a farmer, want to use it, who is the best person to help you? The cultivation advisor, the data collectors who map out your parcels, or the agricultural contractor? The opportunity to take control is still open to everyone who comes to the farm. We have created a stakeholder map in which the parties that play a role are clearly listed. Everyone can collect data, but the person that is able to convert the collected data into practical management information has added value to offer.

Doing more with less

We like to tell each other that we are doing well as a sector, but we hardly ever tell that to a larger audience. Precision agriculture enables optimal plant growth with less use of fertilisers, crop protection and other means. This is not only good for the farmer's wallet, but also for the image of the sector. Do you want to profile your added value in the agricultural chain or in precision technology to a new audience? 

Want to know more?

Then contact Marije to see how AgriCommunicatie can strengthen your data interpretation.

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